BA (Hons) Business
Administration
Provides a versatile undergraduate foundation in marketing, accounting, finance, and human resource management.
Programme Overview
Specifically designed to equip students with leadership, critical thinking, and problem-solving skills highly valued in the global business environment.
Course Structure
- English for Academic Purposes
- E-Commerce
- Computer Application
- Business Communication
- Business Statistics
- Business Mathematics
- Business and Organisation Sustainability
- Front Office Operations
- Project Management
- Sales and Retail Management
- Consumer Behaviour
- Digital Marketing
- International Economic Analysis
- International Trade, Policy and Practices
- Management Accounting
- Financial Accounting
- Research Methodology
- Labour Law and Industrial Relations
- Human Resource Management
- Office Records Management
- Technopreneurship
- Public Relations and Customer Experience
- Conflict Management & Negotiations Strategies
- Strategic Management
- Risk Management and Analysis
- Total Quality Management
- Integrated Supply Chain Management
- Operation and Distribution Management
- Seminar
- Industrial Training
Career Prospects
Tuition Fee
Flexible Payment
Allowance Deductible
PTPTN Applicable
EPF Applicable
Level
Bachelor Degree
Duration
3 Years
Study Mode
Full-Time
Major
Business & Management
Campus
KL City Campus
Intake
January, April, October
Entry Requirements
- Minimum grade C (CGPA 2.0) in any 2 subjects in STPM with credit in English at SPM
- Successful completion of a relevant Foundation / Pre-U programme with minimum CGPA 2.00
- Successful completion of a relevant Diploma programme with CGPA 2.00
